/* Brandkraft — Direction A "Index" */
:root{
  --ink:#111111; --ink-2:#333333; --mute:#555555; --line:#CFCFCF; --paper:#FFFFFF; --wash:#F2F2F2;
  --accent:#D32C28; /* Brandkraft red */
  --sans:"Archivo", "Helvetica Neue", Helvetica, Arial, sans-serif;
  --mono:"IBM Plex Mono", ui-monospace, Menlo, monospace;
  --gut:clamp(16px, 3vw, 40px);
}
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--sans);font-size:17px;line-height:1.55}
img{max-width:100%;height:auto;display:block}
a{color:inherit}
a:hover{color:var(--accent)}
:focus-visible{outline:3px solid var(--accent);outline-offset:3px}
.skip{position:absolute;left:-9999px;top:8px;background:var(--ink);color:#fff;padding:10px 14px;z-index:10}
.skip:focus{left:8px}
.wrap{max-width:1360px;margin:0 auto;padding:0 var(--gut)}

/* header */
.site-header{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:16px 32px;padding:24px 0;border-bottom:2px solid var(--ink)}
.logo img{height:65px;width:auto;max-width:100%}
@media (max-width:480px){.logo img{height:auto;width:100%}}
.site-header nav{display:flex;flex-wrap:wrap;gap:6px 28px;font-family:var(--mono);font-size:13px;text-transform:uppercase;letter-spacing:.06em}
.site-header nav a{text-decoration:none;padding:10px 0;min-height:44px;display:inline-flex;align-items:center}
.site-header nav a[aria-current="page"]{box-shadow:inset 0 -2px 0 var(--accent)}
.site-header .lang{color:var(--mute)}

/* type */
.label,.eyebrow,.tag{font-family:var(--mono);font-size:13px;font-weight:500;text-transform:uppercase;letter-spacing:.06em;margin:0}
.eyebrow{color:var(--mute)}
.tag{color:var(--accent);margin-bottom:14px}
.display{font-size:clamp(44px,7.4vw,112px);line-height:.95;letter-spacing:-.035em;font-weight:800;margin:28px 0 0;max-width:13ch}
.h1{font-size:clamp(36px,5vw,72px);line-height:1;letter-spacing:-.03em;font-weight:800;margin:20px 0 0;max-width:20ch}
.h2{font-size:clamp(26px,2.6vw,36px);line-height:1.1;letter-spacing:-.02em;font-weight:700;margin:0 0 20px}
.lede,.sub{font-size:clamp(18px,1.6vw,21px);line-height:1.5;color:var(--ink-2);max-width:60ch;margin:32px 0 0}
.small{font-size:14px;color:var(--mute);margin:12px 0 0}

/* buttons */
.btn{display:inline-flex;align-items:center;min-height:52px;background:var(--ink);color:#fff;padding:0 26px;text-decoration:none;font-weight:700;font-size:16px;border:2px solid var(--ink);cursor:pointer;font-family:var(--sans)}
.btn:hover{background:var(--accent);border-color:var(--accent);color:#fff}
.btn.ghost{background:transparent;color:var(--ink)}
.btn.ghost:hover{border-color:var(--accent);color:var(--accent);background:transparent}
.btn.accent{background:var(--accent);border-color:var(--accent)}
.btn.accent:hover{background:#fff;color:var(--ink);border-color:#fff}
.actions{display:flex;flex-wrap:wrap;gap:14px;margin-top:40px}

/* sections */
.hero{padding:clamp(56px,9vw,112px) 0 clamp(48px,7vw,88px)}
.page-head{padding:clamp(48px,7vw,96px) 0 clamp(40px,5vw,64px)}
.page-head .label a{text-decoration:none}
.block{border-top:2px solid var(--ink);padding:22px 0 clamp(56px,7vw,96px)}
.block-head{display:flex;justify-content:space-between;align-items:baseline;flex-wrap:wrap;gap:12px;margin-bottom:12px}
.block-head a{text-decoration:none}

/* index rows */
.row{display:grid;grid-template-columns:56px minmax(0,1fr) minmax(0,260px) minmax(0,380px);gap:24px;align-items:center;padding:28px 0;border-bottom:1px solid var(--line);text-decoration:none}
.row .num{font-family:var(--mono);font-size:14px;color:var(--accent)}
.row .name{font-size:clamp(28px,3.4vw,46px);font-weight:700;letter-spacing:-.025em;line-height:1.05}
.row .meta{font-size:15px;color:var(--mute)}
.row .thumb img{aspect-ratio:4/3;object-fit:cover;width:100%;background:var(--wash);transition:filter .25s}
.row:hover .name{color:var(--accent)}
.row:hover .thumb img{filter:contrast(1.05)}

/* columns */
.cols3{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));margin-top:28px}
.cols3 .col{padding:0 28px;border-left:1px solid var(--line)}
.cols3 .col:first-child{padding-left:0;border-left:0}
.cols3 h3,.services h3{font-size:22px;line-height:1.2;letter-spacing:-.01em;margin:0 0 10px}
.cols3 p:not(.tag){margin:0;color:var(--ink-2)}
.services{list-style:none;margin:16px 0 0;padding:0;display:grid;grid-template-columns:repeat(auto-fill,minmax(300px,1fr));gap:0 40px}
.services li{padding:24px 0;border-bottom:1px solid var(--line)}
.services p{margin:0;color:var(--ink-2)}

/* band */
.band{background:var(--ink);color:#fff;padding:clamp(40px,6vw,80px) clamp(24px,4vw,56px);margin:0 0 64px;display:flex;flex-wrap:wrap;justify-content:space-between;align-items:flex-end;gap:32px}
.band p{margin:0;max-width:22ch;font-size:clamp(28px,3.6vw,52px);line-height:1.04;font-weight:800;letter-spacing:-.03em}

/* case studies */
.facts{display:flex;flex-wrap:wrap;gap:16px 56px;margin:40px 0 0;padding:20px 0 0;border-top:1px solid var(--line)}
.facts dt{font-family:var(--mono);font-size:12px;text-transform:uppercase;letter-spacing:.06em;color:var(--mute)}
.facts dd{margin:4px 0 0;font-weight:500}
.case-text{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:40px;border-top:2px solid var(--ink);padding:22px 0 64px}
.case-text p{margin:14px 0 0;color:var(--ink-2)}
.dl{list-style:none;margin:14px 0 0;padding:0}
.dl li{padding:9px 0;border-bottom:1px solid var(--line)}
.figs{display:grid;gap:clamp(24px,4vw,56px);padding-bottom:72px}
figure{margin:0}
figure img{width:100%;background:var(--wash)}
figcaption{font-family:var(--mono);font-size:13px;color:var(--mute);padding-top:12px;border-bottom:1px solid var(--line);padding-bottom:12px}
figcaption .num{color:var(--accent);margin-right:10px}
.marks{list-style:none;margin:0;padding:0 0 72px;display:grid;grid-template-columns:repeat(auto-fill,minmax(200px,1fr));gap:2px;background:var(--line);border:2px solid var(--line)}
.marks li{background:#fff}
.marks img{width:100%;aspect-ratio:1}
.next{display:flex;justify-content:space-between;align-items:flex-end;flex-wrap:wrap;gap:24px;border-top:2px solid var(--ink);padding:24px 0 64px}
.next a{text-decoration:none}
.next-link{display:flex;flex-direction:column;align-items:flex-end;gap:6px}
.next-link .name{font-size:clamp(28px,3.4vw,46px);font-weight:700;letter-spacing:-.025em}

/* process */
.stages{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:40px}
.stage h2,.stage-h{font-size:26px;line-height:1.15;letter-spacing:-.015em;margin:0 0 16px}
.stage ul{margin:0;padding:0 0 0 18px}
.stage li{margin:0 0 10px;color:var(--ink-2)}
.outcome{margin:24px 0 0;padding-top:16px;border-top:1px solid var(--line);font-weight:700}
.outcome .label{display:block;color:var(--mute);margin-bottom:6px;font-weight:500}
.split{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:56px;padding-top:40px}

/* about */
.about-head{display:grid;grid-template-columns:minmax(0,1.4fr) minmax(0,1fr);gap:56px;align-items:end}
.portrait{width:100%;aspect-ratio:1;object-fit:cover}
.about-body{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:40px 56px}
.about-body p{margin:12px 0 0;color:var(--ink-2);max-width:60ch}

/* contact */
.contact{display:grid;grid-template-columns:minmax(0,2fr) minmax(0,1fr);gap:56px}
.form{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:22px 24px}
.f{display:flex;flex-direction:column;gap:8px}
.f.wide{grid-column:1/-1}
.f label{font-family:var(--mono);font-size:13px;text-transform:uppercase;letter-spacing:.06em}
.f input,.f select,.f textarea{font:inherit;font-size:17px;padding:14px;border:2px solid var(--ink);border-radius:0;background:#fff;color:var(--ink);min-height:52px}
.f input:focus,.f select:focus,.f textarea:focus{outline:none;border-color:var(--accent)}
.hp{position:absolute;left:-9999px}
.contact aside p{color:var(--ink-2)}

/* footer */
.site-footer{display:flex;flex-wrap:wrap;justify-content:space-between;gap:12px 32px;padding:24px 0 40px;border-top:2px solid var(--ink);font-family:var(--mono);font-size:13px;color:var(--mute)}
.site-footer p{margin:0}
.site-footer nav{display:flex;flex-wrap:wrap;gap:6px 22px}
.site-footer nav a{text-decoration:none}
.rights{flex-basis:100%}

/* responsive */
@media (max-width:1000px){
  .row{grid-template-columns:44px minmax(0,1fr) minmax(0,220px)}
  .row .meta{grid-column:2;grid-row:2;margin-top:-14px}
  .row .thumb{grid-column:3;grid-row:1/3}
  .cols3,.stages,.case-text{grid-template-columns:1fr;gap:32px}
  .cols3 .col{padding:0;border-left:0}
  .about-head,.about-body,.split,.contact{grid-template-columns:1fr}
  .portrait{max-width:420px}
}
@media (max-width:640px){
  body{font-size:16px}
  .row{grid-template-columns:36px minmax(0,1fr);gap:8px 12px}
  .row .meta{grid-column:2;grid-row:auto;margin:0}
  .row .thumb{grid-column:1/-1;grid-row:auto;margin-top:12px}
  .form{grid-template-columns:1fr}
  .next-link{align-items:flex-start}
}
@media (prefers-reduced-motion:reduce){*{transition:none!important}}
.err{grid-column:1/-1;margin:0;padding:14px 16px;border:2px solid var(--accent);color:var(--accent);font-weight:700}